It is all too common that the commitment of numerous professionals to being client-centered is undermined by ineffectual profiling skills and methodologies. It is quite common that the interview guides and other tools and systems many professionals employ are designed to address the services and products they provide—not the needs of the people they’re delivering those services and products to. It is more often the norm for investment advisors, for example, to collect information that enables them to address only your financial assets. To benefit from Super Rich-level strategies and products for building serious wealth, you need professionals who employ a truly holistic profiling methodology. One methodology that has proven tremendously effective in profiling business owners or families is the Total Client Model. It is an empirically derived, time-tested process for developing a comprehensive and deep understanding of successful business owners. This deep understanding enables talented wealth managers to identify opportunities and potential high-impact wealth management solutions.